60 Minute Brand Strategist
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Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2013-05-17 - Publisher: John Wiley & Sons
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-mo
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2013-05-13 - Publisher: John Wiley & Sons
In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happ
Language: en
Pages: 373
Pages: 373
Type: BOOK - Published: 2010-06-29 - Publisher: John Wiley & Sons
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you h
Language: en
Pages: 164
Pages: 164
Type: BOOK - Published: 2016-06-20 - Publisher: Entrepreneur Press
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta