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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
The International Handbook of Market Research Techniques
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Authors: Robin Birn
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Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third
The Handbook of Marketing Research
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
A Handbook of Market Research Techniques
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The increasing globalization of industry and commerce and the ensuing competitiveness means that companies, both large and small, must take a more sophisticated
Essentials of Marketing Research
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing