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A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertisin
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Authors: Ken Auletta
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerfu
Adland
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Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author
How to Drink Like a Mad Man
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Between the three-martini lunches and Scotch around the clock, it's hard to believe that advertising executives in the Sixties could remain conscious, let alone
Get Smashed
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They were young. They were making it up as they went along. They introduced the world to Smash Martians, Honeymonsters and a beer that refreshes the parts that