Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing: Breakthroughs in Research and Practice
Author :
Publisher : IGI Global
Total Pages : 1214
Release :
ISBN-10 : 9781799824701
ISBN-13 : 1799824705
Rating : 4/5 (01 Downloads)

Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.


Destination Management and Marketing: Breakthroughs in Research and Practice Related Books

Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

DOWNLOAD EBOOK

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Progress in Tourism Marketing
Language: en
Pages: 328
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

DOWNLOAD EBOOK

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel
Recent Advances in Tourism Marketing Research
Language: en
Pages: 294
Authors: Kaye Sung Chon
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

DOWNLOAD EBOOK

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta
Advances in Tourism Destination Marketing
Language: en
Pages: 280
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how
Marketing Tourist Destinations in Emerging Economies
Language: en
Pages: 315
Authors: Ishmael Mensah
Categories: Business & Economics
Type: BOOK - Published: 2021-11-27 - Publisher: Springer Nature

DOWNLOAD EBOOK

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati