Related Books

Tourism Planning and Destination Marketing
Language: en
Pages: 335
Authors: Mark Anthony Camilleri
Categories: Travel
Type: BOOK - Published: 2024-01-16 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou
Advances in Tourism Destination Marketing
Language: en
Pages: 280
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how
Advances in Tourism Destination Marketing
Language: en
Pages: 294
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how
Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

DOWNLOAD EBOOK

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Managing and Marketing Tourist Destinations
Language: en
Pages: 263
Authors: Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2010-11 - Publisher: Routledge

DOWNLOAD EBOOK

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the