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Advertising And Branding

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Branding and Advertising

Branding and Advertising
Author :
Publisher : Copenhagen Business School Press DK
Total Pages : 488
Release :
ISBN-10 : 8763001187
ISBN-13 : 9788763001182
Rating : 4/5 (87 Downloads)
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Book Synopsis Branding and Advertising by : Flemming Hansen

Download or read book Branding and Advertising written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from a 2002 conference.


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Branding and Advertising
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Based on papers from a 2002 conference.
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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui