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Marketing Aesthetics
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Type: BOOK - Published: 1997-08-30 - Publisher: Simon and Schuster

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There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa
Aesthetics in Marketing
Language: en
Pages: 314
Authors: Rajat K Baisya
Categories: Business & Economics
Type: BOOK - Published: 2008-03-19 - Publisher: SAGE Publications Ltd

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A book for Indian designers and brand marketers, Aesthetics in Marketing primarily deals with understanding aesthetics beyond its visual association and making
Aesthetic Clinic Marketing in the Digital Age
Language: en
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Type: BOOK - Published: 2017-12-14 - Publisher: CRC Press

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Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and p
Imagining Marketing
Language: en
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Authors: Stephen Brown
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Type: BOOK - Published: 2001-02-01 - Publisher: Routledge

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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination'
Brand Aesthetics
Language: en
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Authors: G. Mazzalovo
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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Prop