Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm
Author :
Publisher : Cuvillier Verlag
Total Pages : 159
Release :
ISBN-10 : 9783736980341
ISBN-13 : 3736980345
Rating : 4/5 (41 Downloads)

Book Synopsis Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm by : Thomas Roßberger

Download or read book Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm written by Thomas Roßberger and published by Cuvillier Verlag. This book was released on 2015-11-11 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.


Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm Related Books

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm
Language: en
Pages: 159
Authors: Thomas Roßberger
Categories: Business & Economics
Type: BOOK - Published: 2015-11-11 - Publisher: Cuvillier Verlag

DOWNLOAD EBOOK

The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation
Strategic Marketing in the Global Forest Industries
Language: en
Pages: 616
Authors: Heikki Juslin
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

Bridging Organization Design and Performance
Language: en
Pages: 259
Authors: Gregory Kesler
Categories: Business & Economics
Type: BOOK - Published: 2015-10-30 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Five practical steps to enhance organization effectiveness on a global scale Bridging Organization Design and Performance is a handbook for leaders looking to e
On Staffing
Language: en
Pages: 448
Authors: Nicholas C. Burkholder
Categories: Business & Economics
Type: BOOK - Published: 2004-04-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

As HR leaders know, successful staffing is about much more than just hiring qualified people. It?s about hiring the right qualified people?and keeping them. To
Cultural and Technological Influences on Global Business
Language: en
Pages: 663
Authors: Christiansen, Bryan
Categories: Business & Economics
Type: BOOK - Published: 2013-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in conne