Download or read book France and the 1998 World Cup written by Hugh Dauncey and published by Psychology Press. This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1998 soccer World Cup was perhaps the greatest international event in recent French history. This collection examines the effects on the host nation of the major economic, political, cultural and sporting dimensions of this global sports event. It discusses issues such as the impact on traditional French approaches to sport of the commercialisation of football, the improvement of sporting infrastructures, the marketing of the competition, the role of commercial sponsors, media coverage of the matches, policing and security during the month-long competition, and the French nation's identification with the multiracial national team.