Related Books

Alternative Market Research Methods
Language: en
Pages: 497
Authors: Alison Lawson
Categories: Business & Economics
Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

DOWNLOAD EBOOK

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Alternative Market Research Methods
Language: en
Pages: 0
Authors: David Longbottom
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher:

DOWNLOAD EBOOK

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Quantitative Research Methods in Consumer Psychology
Language: en
Pages: 418
Authors: Paul Hackett
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres