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Ambush Marketing in Sports
Language: en
Pages: 173
Authors: Gerd Nufer
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off
Ambush Marketing & the Mega-Event Monopoly
Language: en
Pages: 771
Authors: Andre M. Louw
Categories: Law
Type: BOOK - Published: 2012-06-06 - Publisher: Springer Science & Business Media

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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i
Encyclopedia of Sport Management
Language: en
Pages: 560
Authors: Pedersen, Paul M.
Categories: Sports & Recreation
Type: BOOK - Published: 2021-12-14 - Publisher: Edward Elgar Publishing

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Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport M
Sports Marketing and the Psychology of Marketing Communication
Language: en
Pages: 442
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press

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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
Ambush Marketing in Sports
Language: en
Pages: 173
Authors: Gerd Nufer
Categories: Business & Economics
Type: BOOK - Published: 2013-03-20 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off