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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i
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Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global expo
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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th
Principles and Practice in EU Sports Law
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Principles and Practice in EU Sports Law provides an overview of EU sports law. In particular it assesses sporting bodies' claims for legal autonomy from the 'o