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A Cannes Lions Jury Presents: The Art of Branded Entertainment
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Pages: 276
Authors: PJ Pereira
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Peter Owen Publishers

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A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fes
The Art of Branded Entertainment
Language: en
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Authors: Monica Chun
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"A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fe
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Language: en
Pages: 287
Authors: Monica Chun
Categories: Advertising
Type: BOOK - Published: 2018 - Publisher:

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"A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fe
Branded Content and Entertainment in Advertising
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Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis

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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Marketing the Arts
Language: en
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, inclu