Artificial Intelligence and Economy and Marketing Consumer Behavioral

Artificial Intelligence and Economy and Marketing Consumer Behavioral
Author :
Publisher :
Total Pages : 555
Release :
ISBN-10 : 1791311709
ISBN-13 : 9781791311704
Rating : 4/5 (09 Downloads)

Book Synopsis Artificial Intelligence and Economy and Marketing Consumer Behavioral by : Johnny Ch LOK

Download or read book Artificial Intelligence and Economy and Marketing Consumer Behavioral written by Johnny Ch LOK and published by . This book was released on 2018-12-10 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can apply artificial intelligent learning machine " big data" gathering method to predict manufacturers' behavioral performance ?In consumer view point, can they apply (AI) learning machine to predict manufacturers' behavioral performance to judge whether whose products are value to buy. Nowadays, (AI) and big data are reshaping the risk in consumer privacy. For example, consumers want to hide their willingness to pay just as firms want to hide their real marginal cost, and buyers have less favorable information, say a low credit shore, prefer to withhold it just as sellers want to conceal poor product quality. So, it implies that it is possible (AI) learning machine can help customers to gather any manufacturers' past sale performance, e.g. how many complaints or appreciation from clients, product quality etc. sale data to let consumers to make judgement whether it is value to buy to compare other competitors. So, it has risk to the poor product quality of manufacturers. Otherwise, it has benefits to the good product quality of manufacturers. It also implies all manufacturers' privacy is not protected or secret when (AI) learning machine is popular to be used to predict manufacturers' behaviors by consumers.Information economists suggest that both buyers and sells have an incentive to hide or reveal private information, and these incentives are crucial for market efficiency. Data technology that reveals consumers type could facilitate a better match between product and consumer type, and data technology that helps buyers to assess product quality could encourage high quality production. Thus, (AI) big data technology can also assist consumers to gather different manufacturers' data to compare what their advantages and disadvantages of their products are. Then, consumers can make comparison to choose which brand of product is the suitable to whom to buy in these more choice consumption market. (AI) learning machine will gather similar brand their products' data to analyze to make conclusion to let consumers know or feel to make final judge to find what advantages or disadvantages of these sample brands of similar products' comparison from internet. On the other hand, it means that manufacturers can gather consumers' past purchase behaviors or purchase experience from (AI) big data gathering method to record and analyze to give opinions to let manufacturers to know what reasons or factors influence consumers choose not to buy their products from internet.(AI) big data gathering consumer behavior prediction method can give these benefits to manufacturers and consumers both, such as: New concerns arise because (AI) technological advance which have enables reducing cost of collecting, storing, processing and using data in mass quantities extend information beyond a single transaction. These advances are often summarized by the big data, it means charge volume of transaction-level data that could identify individual consumers by itself or in combination with the datasets.The popular (AI) takes big data as in input in order to understand, predict and influence consumer behavior. Modern (AI) is used by legitimate companies, could improve management efficiency motivate innovations and better match demand and supply. But (AI) in the wrong hand, also allows the mass production of fraud and deception. Since , data can be stored, traded and used long after the transaction. Future data use is likely to grow with data processing technology, such as (AI) big data gathering consumer and manufacturer behavioral prediction method from internet channel.


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