Arts Marketing

Arts Marketing
Author :
Publisher : Routledge
Total Pages : 234
Release :
ISBN-10 : 9781136428258
ISBN-13 : 1136428259
Rating : 4/5 (58 Downloads)

Book Synopsis Arts Marketing by : Finola Kerrigan

Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.


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In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the marke