Asia Branding
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Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2005-10-17 - Publisher: Springer
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Jap
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2000-02-10 - Publisher: John Wiley & Sons
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should c
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2016-02-11 - Publisher: Springer
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2017-05-18 - Publisher: Taylor & Francis
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notorious