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The major objective of this book is to introduce social business models to face the challenge of social issues in emerging countries. Each chapter clarifies bus
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This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help allevia
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The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo