PR

PR
Author :
Publisher : Dundurn
Total Pages : 202
Release :
ISBN-10 : 9781550021646
ISBN-13 : 1550021648
Rating : 4/5 (46 Downloads)

Book Synopsis PR by : Jack Donoghue

Download or read book PR written by Jack Donoghue and published by Dundurn. This book was released on 1993-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history.


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