Related Books

Brand-driven Innovation
Language: en
Pages: 210
Authors: Erik Roscam Abbing
Categories: Business & Economics
Type: BOOK - Published: 2010-10-25 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship
Brand-driven Innovation
Language: en
Pages: 210
Authors: Erik Roscam Abbing
Categories: Business & Economics
Type: BOOK - Published: 2017-10-05 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship
Trend-Driven Innovation
Language: en
Pages: 372
Authors: Henry Mason
Categories: Business & Economics
Type: BOOK - Published: 2015-10-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are
The Brand-Driven CEO
Language: en
Pages: 260
Authors: David Kincaid
Categories: Business & Economics
Type: BOOK - Published: 2020-11-03 - Publisher: University of Toronto Press

DOWNLOAD EBOOK

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organiza
Design Driven Innovation
Language: en
Pages: 289
Authors: Roberto Verganti
Categories: Business & Economics
Type: BOOK - Published: 2009-08-12 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-