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Brand is a Four Letter Word
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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Trade Is Not a Four-Letter Word
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“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco sa
Fear Is Just a Four-Letter Word
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Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflec
Love is a Four Letter Word
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Calman's heroine Bella is trying to remember what sex is like. Wasn't it something that happened somewhere between the talking-and-going-out-to-dinner bit and t
Brand Seduction
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"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Mar