Related Books

Brand Management 101
Language: en
Pages: 225
Authors: Mainak Dhar
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers pr
Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing
Language: en
Pages: 224
Advertising
Language: en
Pages: 439
Authors: Andy Tibbs
Categories: Business & Economics
Type: BOOK - Published: 2009-11-27 - Publisher: Routledge

DOWNLOAD EBOOK

‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An ins
Handbook of Research on Future Policies and Strategies for Nation Branding
Language: en
Pages: 383
Authors: Pistikou, Victoria
Categories: Business & Economics
Type: BOOK - Published: 2021-06-18 - Publisher: IGI Global

DOWNLOAD EBOOK

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a
Consumer Happiness: Multiple Perspectives
Language: en
Pages: 285
Authors: Tanusree Dutta
Categories: Technology & Engineering
Type: BOOK - Published: 2021-05-05 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consume