Related Books

Brand Sense
Language: en
Pages: 194
Authors: Martin Lindstrom
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that ac
Brand EsSense
Language: en
Pages: 0
Authors: Neil Gains
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of
Buyology
Language: en
Pages: 274
Authors: Martin Lindstrom
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Crown Currency

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about
BrandChild
Language: en
Pages: 370
Authors: Martin Lindstrom
Categories: Business & Economics
Type: BOOK - Published: 2004-10-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."
Brand Babble
Language: en
Pages: 156
Authors: Don E. Schultz
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: South-Western Pub

DOWNLOAD EBOOK

Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the sh