Branding That Means Business
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Type: BOOK - Published: 2021-12-14 - Publisher: Business Expert Press
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important
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Type: BOOK - Published: 2014-02-21 - Publisher: Norlightspress.com
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is star
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Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding