Related Books

What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Brand Naming
Language: en
Pages: 233
Authors: Rob Meyerson
Categories: Business & Economics
Type: BOOK - Published: 2021-12-14 - Publisher: Business Expert Press

DOWNLOAD EBOOK

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important
Power Brands
Language: en
Pages: 296
Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2007-03-26 - Publisher: Wiley-VCH

DOWNLOAD EBOOK

Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and ma
Brands and Their Companies
Language: en
Pages: 396
Authors:
Categories: Business names
Type: BOOK - Published: 2000 - Publisher:

DOWNLOAD EBOOK

The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

DOWNLOAD EBOOK

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you