The Better Mousetrap
Author | : Simon Pont |
Publisher | : |
Total Pages | : 0 |
Release | : 2013 |
ISBN-10 | : 0749466219 |
ISBN-13 | : 9780749466213 |
Rating | : 4/5 (19 Downloads) |
Download or read book The Better Mousetrap written by Simon Pont and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.