Business Market Management (B2B): Understanding, Creating, and Delivering Value

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Author :
Publisher : Pearson Education India
Total Pages : 488
Release :
ISBN-10 : 8131731634
ISBN-13 : 9788131731635
Rating : 4/5 (34 Downloads)

Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.

Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.