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Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to i
Business Relationship Management for the Digital Enterprise
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How Business Relationship Management can accelerate time to value in the Digital Enterprise.
The Importance of Customer Relationship Management in Business Marketing
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Type: BOOK - Published: 2010-12-15 - Publisher: GRIN Verlag

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Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstr
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
Customer Relationship Management
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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove