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Call Center Customer Relationship Management Handbook and Study Guide
Language: en
Pages: 336
Authors: Brad Cleveland
Categories: Call centers
Type: BOOK - Published: 2003-02-01 - Publisher: ICMI Press (International Customer Management Institute)

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This handbook is part three of ICMI's comprehensive, four-part series on call center management, which includes people management, operations management, custom
Customer Relationship Management
Language: en
Pages: 399
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2012-04-30 - Publisher: Springer Science & Business Media

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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Customer Relationship Management
Language: en
Pages: 495
Authors: Francis Buttle
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici
Customer Relationship Management
Language: en
Pages: 422
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
CRM in Financial Services
Language: en
Pages: 724
Authors: Bryan Foss
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

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Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa