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Cambridge Marketing Handbook: Distribution
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Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and
The Cambridge Handbook of Consumer Psychology
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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Cambridge Marketing Handbook: Products
Language: en
Pages: 85
Authors: Tony Wilson
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl
Cambridge Marketing Handbook: Communications
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Authors: Steve Bax
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Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing
Cambridge Marketing Handbook: Pricing Points
Language: en
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Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practic