Cambridge Marketing Handbook Distribution
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Language: en
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Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers
Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and
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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
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Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl
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Pages: 132
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Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing
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Pages: 220
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Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practic