Download or read book Cases in Consumer Behaviour written by Gerrit Antonides and published by . This book was released on 1999-07-09 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the te×tbook "Consumer Behaviour: A New Perspective".