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Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources
Cases on Digital Strategies and Management Issues in Modern Organizations
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Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently appl
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Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines acade
Cases on Born Globals
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Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that s