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Type: BOOK - Published: 2021-05-01 - Publisher: Red Wheel/Weiser

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Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictme
Ogilvy on Advertising
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Authors: David Ogilvy
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Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
The Adweek Copywriting Handbook
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
Turning Back the Clock
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The time: 2000 to 2005, the years of neoconservatism, terrorism, the twenty-four-hour news cycle, the ascension of Bush, Blair, and Berlusconi, and the invasion
Cashvertising
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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your he