Category Creation
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Language: en
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Type: BOOK - Published: 2019-10-08 - Publisher: John Wiley & Sons
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no su
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Type: BOOK - Published: 2019-10-15 - Publisher: John Wiley & Sons
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no su
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Type: BOOK - Published: 2016-06-14 - Publisher: HarperCollins
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category desi
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Pages: 181
Type: BOOK - Published: 2016-11-29 - Publisher: Harvard Business Review Press
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re o
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Pages: 166
Type: BOOK - Published: 2005-11-10 - Publisher: Wm. B. Eerdmans Publishing
with a Postcript coauthored by Michael W. Goheen In print for two decades and translated into eight languages, Albert Wolters's classic formulation of an integr