Advertising to Children on TV

Advertising to Children on TV
Author :
Publisher : Routledge
Total Pages : 346
Release :
ISBN-10 : 9781135626303
ISBN-13 : 1135626308
Rating : 4/5 (03 Downloads)

Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.


Advertising to Children on TV Related Books

Advertising to Children on TV
Language: en
Pages: 346
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge

DOWNLOAD EBOOK

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
Advertising to Children
Language: en
Pages: 340
Authors: M. Carole Macklin
Categories: Business & Economics
Type: BOOK - Published: 1999-07-16 - Publisher: SAGE

DOWNLOAD EBOOK

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues
Children and Advertising
Language: en
Pages: 74
Authors: Arzu Sener
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Nova Novinka

DOWNLOAD EBOOK

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the
Television Advertising and Children
Language: en
Pages: 376
Authors: Brian M. Young
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe
Consuming Kids
Language: en
Pages: 306
Authors: Susan Linn
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Anchor

DOWNLOAD EBOOK

Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make