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Children As Consumers

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Understanding Children as Consumers

Understanding Children as Consumers
Author :
Publisher : SAGE Publications
Total Pages : 281
Release :
ISBN-10 : 9781847879271
ISBN-13 : 1847879276
Rating : 4/5 (71 Downloads)
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Book Synopsis Understanding Children as Consumers by : David Marshall

Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE Publications. This book was released on 2010-04-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate


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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C
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Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and ot