Download or read book Colour Forecasting for Fashion written by Debra Johnston Cob and published by Laurence King Publishing. This book was released on 2012-02-12 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.