Communicating Causes

Communicating Causes
Author :
Publisher : Routledge
Total Pages : 298
Release :
ISBN-10 : 9781351022200
ISBN-13 : 1351022202
Rating : 4/5 (00 Downloads)

Book Synopsis Communicating Causes by : Nicky Garsten

Download or read book Communicating Causes written by Nicky Garsten and published by Routledge. This book was released on 2018-06-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.


Communicating Causes Related Books

Communicating Causes
Language: en
Pages: 298
Authors: Nicky Garsten
Categories: Business & Economics
Type: BOOK - Published: 2018-06-13 - Publisher: Routledge

DOWNLOAD EBOOK

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require
Communicating Public Health Information Effectively
Language: en
Pages: 0
Authors: David E. Nelson (M.D.)
Categories: Communication in medicine
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

As the first of its kind, this book provides a comprehensive approach to help public health practitioners in both the public and private sector to improve their
Communicating Risks to the Public
Language: en
Pages: 502
Authors: R.E Kasperson
Categories: Technology & Engineering
Type: BOOK - Published: 1990-12-31 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Risk communication: the evolution of attempts Risk communication is at once a very new and a very old field of interest. Risk analysis, as Krimsky and Plough (1
Public Communication Campaigns
Language: en
Pages: 424
Authors: Ronald E. Rice
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1989-06 - Publisher: SAGE Publications, Incorporated

DOWNLOAD EBOOK

In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communicatio
Communicating Science Effectively
Language: en
Pages: 153
Authors: National Academies of Sciences, Engineering, and Medicine
Categories: Science
Type: BOOK - Published: 2017-03-08 - Publisher: National Academies Press

DOWNLOAD EBOOK

Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science