Competitive Intelligence In Small Businesses
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Fed-up with theory and theories about competitive intelligence? Looking for practical and clear strategies synthetically exposed, step by step? Lacking the nece
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Major works on CI focus on expensive and complicated processes and techniques that cannot be relevant for a business of 5 people. To date theory focuses more on
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Type: BOOK - Published: 1997 - Publisher: Simon and Schuster
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intell
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Pages: 351
Pages: 351
Type: BOOK - Published: 2002-03-14 - Publisher: John Wiley & Sons
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitiv
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Pages: 304
Type: BOOK - Published: 2009-10-19 - Publisher: John Wiley & Sons
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelli