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International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To genera
Competitiveness and Tourism
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Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism d
The Competitive Destination
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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.
Positioning and Branding Tourism Destinations for Global Competitiveness
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Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect
Tourist Clusters, Destinations and Competitiveness
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Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of