Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author :
Publisher : Routledge
Total Pages : 296
Release :
ISBN-10 : 9781136380365
ISBN-13 : 1136380361
Rating : 4/5 (65 Downloads)

Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments


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