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Consumer Behavior Analysis
Language: en
Pages: 266
Authors: Donald A. Hantula
Categories: Business & Economics
Type: BOOK - Published: 2014-01-21 - Publisher: Routledge

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Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma
Consumer Behaviour Analysis: The behavioural basis of consumer choice
Language: en
Pages: 416
Authors: Gordon R. Foxall
Categories: Business & Economics
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Marketing
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Interpreting Consumer Choice
Language: en
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Authors: Gordon Foxall
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Type: BOOK - Published: 2009-09-10 - Publisher: Routledge

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, sho
The Routledge Companion to Consumer Behavior Analysis
Language: en
Pages: 470
Authors: Gordon R. Foxall
Categories: Business & Economics
Type: BOOK - Published: 2015-08-20 - Publisher: Routledge

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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illu