Qualitative Consumer Research

Qualitative Consumer Research
Author :
Publisher : Emerald Group Publishing
Total Pages : 290
Release :
ISBN-10 : 9781787149465
ISBN-13 : 1787149463
Rating : 4/5 (65 Downloads)

Book Synopsis Qualitative Consumer Research by : Russell W. Belk

Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.


Qualitative Consumer Research Related Books

Qualitative Consumer Research
Language: en
Pages: 290
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages,
Consumer Behaviour
Language: en
Pages: 553
Authors: Michael Solomon
Categories: Business & Economics
Type: BOOK - Published: 2012-10-24 - Publisher: Pearson Higher Education AU

DOWNLOAD EBOOK

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence t
Consumer Research
Language: en
Pages: 433
Authors: Morris B. Holbrook
Categories: Business & Economics
Type: BOOK - Published: 1995-06-09 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for
Consumer Research
Language: en
Pages: 427
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2005-06-23 - Publisher: Routledge

DOWNLOAD EBOOK

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cybersp
Representing Consumers
Language: en
Pages: 420
Authors: Barbara Stern
Categories: Business & Economics
Type: BOOK - Published: 2003-09-02 - Publisher: Routledge

DOWNLOAD EBOOK

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation whi