Qualitative Consumer Research
Author | : Russell W. Belk |
Publisher | : Emerald Group Publishing |
Total Pages | : 290 |
Release | : 2017-08-18 |
ISBN-10 | : 9781787149465 |
ISBN-13 | : 1787149463 |
Rating | : 4/5 (65 Downloads) |
Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.