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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scient
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The processing of food generally implies the transformation of the perishable raw food to value-added products. It imparts benefits, such as the destruction of
Scientific Standards for Studies on Modified Risk Tobacco Products
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Smoking-related diseases kill more Americans than alcohol, illegal drugs, murder and suicide combined. The passage of the Family Smoking Prevention and Tobacco