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Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has chang
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Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’
The Artification of Luxury Fashion Brands
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This bo
The Rise of Positive Luxury
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Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Resear