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Consumer Social Values
Language: en
Pages: 305
Authors: Eda Gurel-Atay
Categories: Psychology
Type: BOOK - Published: 2019-04-30 - Publisher: Routledge

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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
Consumer Social Values
Language: en
Pages: 287
Authors: Eda Gurel-Atay
Categories: Psychology
Type: BOOK - Published: 2019-04-30 - Publisher: Routledge

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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
The Influence of Values on Consumer Behaviour
Language: en
Pages: 241
Authors: Erik Kostelijk
Categories: Psychology
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge

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Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani
Advances in Advertising Research (Vol. VII)
Language: en
Pages: 315
Authors: George Christodoulides
Categories: Business & Economics
Type: BOOK - Published: 2016-08-24 - Publisher: Springer

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex
Values, Lifestyles, and Psychographics
Language: en
Pages: 430
Authors: Lynn R. Kahle
Categories: Psychology
Type: BOOK - Published: 2014-03-05 - Publisher: Psychology Press

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This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner an