Consumer Social Values
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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
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Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani
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Type: BOOK - Published: 2016-08-24 - Publisher: Springer
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex
Language: en
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Type: BOOK - Published: 2014-03-05 - Publisher: Psychology Press
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner an