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Contemporary Research in Brand Management (UUM Press)
Language: en
Pages: 213
Authors: Hasnizam Shaari
Categories: Design
Type: BOOK - Published: 2018-01-01 - Publisher: UUM Press

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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an
Brands and Brand Management
Language: en
Pages: 0
Authors: Barbara Loken
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2015 - Publisher:

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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both
Contemporary Brand Management
Language: en
Pages: 273
Authors: Johny K. Johansson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-17 - Publisher: SAGE Publications

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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text su
The Routledge Companion to Contemporary Brand Management
Language: en
Pages: 818
Authors: Francesca Dall'Olmo Riley
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
Strategy Execution for Performance Excellence (UUM Press)
Language: en
Pages: 212
Authors: Haim Hilman Abdullah
Categories: Business & Economics
Type: BOOK - Published: 2017-01-01 - Publisher: UUM Press

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Strategy Execution for Performance Excellence is a strategic book that is meant for two target groups. The first is for students studying management and busines