Contemporary Strategy Analysis
Author | : Robert M. Grant |
Publisher | : John Wiley & Sons |
Total Pages | : 776 |
Release | : 2016-01-05 |
ISBN-10 | : 9781119120841 |
ISBN-13 | : 1119120845 |
Rating | : 4/5 (41 Downloads) |
Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.