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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a n
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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a n
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Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders di
Global Perspectives on Soft Power Management in Business
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International Business Diplomacy
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Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming