Creative Advertising
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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
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Type: BOOK - Published: 2011-09-19 - Publisher: Bloomsbury Publishing
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot exp
Language: en
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Type: BOOK - Published: 2008 - Publisher: Wadsworth Publishing Company
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative p
Language: en
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Type: BOOK - Published: 2014-03-18 - Publisher: Laurence King Publishing
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in adverti