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Cross-cultural Examination of Consumer Behaviour in Online Shopping: Comparison of Austria and China
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Type: BOOK - Published: 2023 - Publisher:

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/*****In today's world, online shopping is inseparable from people's lives. In the absence of academic papers on cross-cultural and consumer behaviour in the on
Cross-Cultural Consumer Behaviour. A comparison between Germany and the U.S.
Language: en
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Nürtingen University, language: Englis
Product Evaluation Within China
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This research explored the relationship between product evaluation processes and the cultural orientations of consumers from different regions of China. Specifi
Consumer Culture in China
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"Face" in China is one of the country's most traditional social and cultural factors. Generally, "Face" in Chinese social life represents the image of a person'
The Effects of Social Media Advertising in China
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Authors: Changchun Xuan
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• The first national large-scale questionnaire survey on social media advertising attitudes in mainland China • Combines knowledge of sociology, psychology,