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Culture and Positioning as Determinants of Strategy
Language: en
Pages: 274
Authors: Tony Ellson
Categories: Business & Economics
Type: BOOK - Published: 2004-03-16 - Publisher: Springer

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Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the marke
Strategic Positioning in Voluntary and Charitable Organizations
Language: en
Pages: 278
Authors: Celine Chew
Categories: Business & Economics
Type: BOOK - Published: 2009-05-07 - Publisher: Routledge

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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning the
Research Frontiers on the International Marketing Strategies of Chinese Brands
Language: en
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Authors: Zuohao Hu
Categories: Business & Economics
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand pe
Diagnosing and Changing Organizational Culture
Language: en
Pages: 256
Authors: Kim S. Cameron
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons

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Diagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and
Positioning: The Battle for Your Mind
Language: en
Pages: 224
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po